BRIEF
Create a strong brand identity for Hoxton, a startup website that designs web banners in the same way platforms like Wix and Squarespace enable users to build websites. The brand needed to convey its digital expertise and emphasise its ability to help clients maximise their online banner campaigns.
CONCEPT
At the core of Hoxton’s approach is the use of data clusters, forming connections and links to create effective online banner campaigns. To visually represent this concept, the identity centers around circles as a metaphor for the digital landscape Hoxton builds. Each circle symbolizes a point of connection or data, and the interplay of these circles reflects the networked, interconnected nature of the platform.
The circular motif is used consistently across all brand assets, from logos to web design elements, reinforcing the idea of cohesion and integration. The clean, modern design creates a sense of innovation and efficiency, while the dynamic arrangement of circles emphasises Hoxton’s role in linking digital experiences together for maximum impact.
This visual identity encapsulates Hoxton’s tech-forward, solution-oriented approach, while ensuring the brand stands out as both professional and approachable in a competitive digital landscape.
ROLE
- Creative concepts
- Art direction
- Visual design