BRIEF
Create an out-of-home advertising campaign for Coca-Cola to be displayed in train stations nationwide, heralding the return of the brand’s iconic Christmas message, “Holidays Are Coming.” The goal was to build festive excitement and connect with travelers heading home for the holidays.
CONCEPT
The ad directly speaks to those on the move, with the message “Wherever you are going. Holidays are coming,” tapping into the emotional connection many people feel when traveling to be with loved ones during the holiday season.
The design concept integrates a bespoke animated train illustration that moves seamlessly across the iconic Coca-Cola wave, perfectly suited to the expansive scale of the train station billboards. The animation adds a sense of magic and movement, tying into the theme of journey and anticipation.
Utilszing Coca-Cola’s signature red and white color scheme and vector-style graphics, the ad stands out as instantly recognizable, evoking nostalgia and holiday spirit. The combination of warm, festive messaging with the playful animation creates a truly captivating experience for commuters, making it a memorable part of their holiday travels.
ROLE
- Creative concepts
- Art direction
- Visual design