BRIEF
Create a visual identity for BONDS, a creative recruitment agency with a strong ethos centered around bringing people together. The brand needed a look and feel that visually communicated connection, collaboration, and unity, while also standing out in a competitive market.
CONCEPT
The core concept was inspired by the brand name itself—BONDS—with the logo design reflecting the idea of connection and merging. By splitting the BONDS logo in half, we created dynamic shapes that evoke the coming together of two distinct sides. These split elements are used as a central device across various brand assets, from stationery to digital materials, reinforcing the concept of unity and collaboration.
The combination of two complementary images—each one distinct but naturally sitting together—mirrors the brand’s mission of bridging talent and opportunity. The result is a visual identity that feels fresh, intriguing, and deeply aligned with the brand’s values, while also offering flexibility for future applications across different media.
This identity successfully captures the essence of BONDS as a creative, forward-thinking agency that is all about connecting people and creating meaningful partnerships.
ROLE
- Creative concepts
- Art direction
- Visual design