BRIEF
Create an advertisement for EY that explores the thought-provoking question, “Does collision shatter or shape our future thinking?” The objective was to visually communicate how the concept of collision whether physical, intellectual, or metaphorical can lead to growth and innovation rather than destruction.
CONCEPT
The campaign uses the unexpected combination of two animals to symbolise the transformative power of collision. By pairing two distinct creatures, we illustrate that when different forces or ideas come together, they can create something entirely new and beneficial. This visual metaphor reinforces the idea that collisions don’t necessarily have to be negative; they can lead to positive outcomes, shape new perspectives, and drive innovation.
The choice of animals was key to the concept, selected for their symbolic meaning of strength, harmony, and adaptability. The resulting imagery was both striking and thought-provoking, sparking curiosity and encouraging viewers to reconsider how they view challenges and conflict.
Through this creative approach, the advertisement captured EY’s forward-thinking ethos while inviting audiences to embrace the potential for growth through change and collision.
ROLE
- Creative concepts
- Art direction
- Visual design