BRIEF
Dyson is the must-have haircare brand, making it perfectly positioned to tap into the growing male grooming market. They briefed us to create two 30-second films on the Supersonic hairdryer for male consumers in East and West markets, plus 6-second cut downs, and a suite of stills assets.
IDEA
The main ask was to hero the hairdryer and the styles it can achieve. Working with such a beautiful product, we wanted to focus on its curvaceous design, while showcasing its advanced tech. All while creating a defined identity for the East and West films with subtle set changes, day and night lighting differences, and different hairstyles for different occasions.
EXECUTION
We used the iconic Supersonic ring as a visual device to cut from the hairdryer to the final hairstyles shot face-on in a circular mirror. An immersive locked-on product shot enabled seamless transition between East and West scenes, while CGI showcased the technology in action. Snappy supers supported the visuals, and landed the product benefits throughout.