BRIEF
Roll out the Dolce Gusto “Modern Art of Coffee” campaign across digital and print channels, creating a cohesive and engaging experience that highlights the brand’s innovative approach to coffee. The aim was to capture the bold and artistic spirit of the campaign while driving attention to the product line.
CONCEPT
The campaign embraced the theme of modern art, using bold colours and graphic shapes to create visually striking content that would capture attention in both digital and print formats. The digital experience involved designing interactive galleries that showcased the Dolce Gusto product line, allowing users to engage with the products in an immersive and playful way, much like an art exhibition.
In print and point-of-sale materials, the same bold visual language was applied, with eye-catching designs that made the products pop. The use of sharp, modern graphics combined with the vibrant colours of Dolce Gusto’s packaging created a visual identity that felt fresh, exciting, and aligned with the brand’s modern, artistic ethos.
This campaign brought together the worlds of art and coffee, using striking visuals and interactive elements to engage consumers, making the “Modern Art of Coffee” not just a campaign, but an experience that resonated across multiple channels.
ROLE
- Creative concepts
- Art direction
- Visual design