BRIEF
Create a digital product experience showcasing the taste journey of the Kinder Pingui bar through a “playful” lens, capturing the taste pillars of freshness, crunchiness, creaminess and the overall “mmm” effect.
IDEA
Immersing into the playful universe of Kinder, the idea quite literally takes you on a taste journey through a chain reaction style video. Filmed in a one-shot style, the idea sees each pillar fluidly flowing into the other – delicious dripping chocolate, droplets, cool mist, a domino effect, cracked shards and a hypnotic whirlpool of cream.
EXECUTION
We captured the mesmerising visuals using bespoke live-shot props and CGI; each crafted to bring taste appeal and seamlessly link to the next shot. Tailored headlines interacted with the product, reflecting the pillars i.e., ‘crunchy’ as a headline, cracks the chocolate coating. This was all brought together with dreamlike music and SFX to heighten the unique experience.
OUTCOME
The hypnotic master film led the way for further social videos and social statics to be amplified across platforms, each highlighting a unique pillar and taste experience.