BRIEF
Create a direct mail campaign targeting students, driving them to the Casumo website through engaging promotional offers. The direct mail needed to be eye-catching, fun, and relevant to student life while encouraging interaction and online engagement.
CONCEPT
Idea 1
Students love a good party, and this concept taps directly into that spirit. The direct mail piece is designed as a record, with an interactive element that lets recipients "spin the record" to reveal various online offers. This playful, tactile engagement ties into the “free spins” offer, turning it into an experience that feels both fun and rewarding. Additionally, the design draws on popular cultural references, making it even more relatable and engaging for the student demographic.
Idea 2
To create an even more dynamic and memorable experience, this direct mail opens up to reveal a visual explosion literally “starting your summer with a BOOM!” The Casumo character is depicted as being shot out of a cannon, adding a sense of excitement and energy. As the direct mail unfolds, a series of voucher cards are revealed, which can be torn out and used to access exclusive deals on the Casumo website. This tactile, interactive design encourages students to engage directly with the campaign while offering them an easy way to access special offers.