IDEA
This charming campaign revolves around babies being perfectly honest, through their thoughts we glimpse into their world. They tell it like it is, sharing their take on life and the great taste of Heinz Baby Food in humorous, entertaining ways. We’ll capture all the mayhem, mess and magic of mealtimes – those moments that every parent can empathise with, warm to and want to share with others. This campaign will show that Heinz understands what parents go through to give their babies the best, the executions will reassure them that giving your baby Heinz is a perfectly natural thing to do.
ROLE
- Creative concepts
- Storyboarding
- Art direction