BRIEF
Develop a TV commercial to introduce McVitie’s to the Spanish market, showcasing the brand’s heritage and quality. The objective was to highlight the simple pleasures McVitie’s offers while creating a visually distinct and memorable identity tailored to the new audience.
CONCEPT
The TVC celebrates the charm of McVitie’s by dramatizing the little moments that make their biscuits so special. From the satisfying crunch to the timeless taste, every detail is brought to life through a clean, visually striking style.
Set against bold, on-brand red backdrops, the scenes are infused with warmth and sophistication, using long shadows and minimalist compositions to create an elegant yet inviting aesthetic. The simplicity of the visuals mirrors the simplicity of the product’s appeal—timeless, comforting and unmistakably McVitie’s.
This approach not only honors the brand’s heritage but also introduces it to the Spanish market in a way that feels fresh, confident, and visually unforgettable, leaving a lasting impression on its new audience.
ROLE
- Creative concepts
- Art direction
- Visual design