BRIEF
Develop a compelling creative concept for an Expedia content film that captures the breathtaking beauty, rich culture, and unforgettable experiences South Africa offers as a premier tourist destination. The film needed to resonate with a global audience and be optimized for a wide range of social media platforms, ensuring it would inspire and engage travelers worldwide.
CONCEPT
Told through the lens of a solo female traveler, the film offers an intimate and immersive journey into South Africa’s wonders. Shot in a dynamic first-person perspective, it captures her personal story of exploration—overcoming fears, forming unexpected friendships, and experiencing life-changing encounters with the region's incredible wildlife and vibrant culture.
To add an emotional layer, the narrative unfolds through her instant messages to a loved one, sharing moments of awe and discovery in real-time. The story builds to a heartwarming twist as her loved one surprises her by joining the adventure, symbolising the transformative power of travel and connection.
With its blend of visually stunning landscapes, relatable storytelling, and a touch of heartfelt emotion, the concept brings South Africa’s magic to life in a way that inspires wanderlust and sparks curiosity.
ROLE
- Creative concepts
- Storyboarding
- Art direction