BRIEF
Create a fresh suite of video content for Sainsbury’s Little Twist campaign, ensuring it aligns seamlessly with the new "food dancing" visual identity. The aim was to capture the fun, approachable, and imaginative spirit of the brand while showcasing how Little Twists can bring excitement to everyday meals.
CONCEPT
The Little Twist videos were designed to embody energy, creativity, and playfulness, translating the campaign’s essence into engaging motion. By combining upbeat and conversational language, bold animated typography, and lively, rhythmic editing, the videos brought a fresh vibrancy to the table. Every element—from the pacing to the tone—was crafted to make the content irresistibly fun and dynamic, encouraging viewers to see the joy in simple culinary twists.
ROLE
- Creative concepts
- Storyboarding
- Art direction