BRIEF
Develop an online campaign for Booking.com that targets holidaymakers with a specific passion, inspiring them to explore travel destinations tailored to their interests. The challenge was to create an engaging, immersive experience that brought their passions to life and connected them with the perfect getaway.
CONCEPT
The campaign leverages a first-person perspective to place viewers directly in the heart of their passions, creating the illusion that they’re living out their dream holiday. Whether it’s skiing down alpine slopes, diving into crystal-clear waters, or savoring local cuisine at a bustling market, the content transports viewers to these moments, making them feel personal and tangible.
This immersive approach extended across dynamic online banners, interactive installations and engaging social media content. Each touchpoint captured the sensory excitement of travel, encouraging users to envision themselves in these experiences and book their next adventure through Booking.com.
By blending striking visuals with interactive storytelling, the campaign inspired passion-driven travel, turning dreams into actionable bookings.
ROLE
- Creative concepts
- Art direction
- Visual design