BRIEF
Create a visual identity for Element, a production company, with the goal of establishing a strong, unique brand presence that resonates with their creative ethos. The brand needed an identity that was modern, minimalist, and visually striking, capable of standing out in a competitive industry.
CONCEPT
The visual identity is built around a minimalist approach to the logo, focusing on the fundamental elements that make each letterform recognizable. The simplicity of the logo is then extended throughout the brand’s visual language, emphasizing clean lines and precise design.
To bring this concept to life, these core elements are reflected across eye-catching, stylized photography that immerses the viewer in the brand’s narrative. Each visual captures the essence of the company’s work and its creative process, using bold compositions and minimalist aesthetics to tell the story of Element.
This cohesive visual identity not only strengthens the brand’s recognition but also communicates its creative, forward-thinking nature in a way that feels both modern and timeless. The result is a sophisticated, flexible design system that positions Element as a standout production company with a distinct point of view.
ROLE
- Creative concepts
- Art direction
- Visual design