BRIEF
Design a fresh and engaging look and feel for Pearson’s revision guides, targeting teenagers and aiming to make studying feel more approachable and empowering. The challenge was to create a visual identity that resonated with a younger audience while staying true to Pearson’s educational authority.
CONCEPT
The design centers on bold, typography-led visuals that are modern, confident, and relatable. Using a striking combination of strong typefaces and vibrant colors, the guides inspire positivity and self-belief. Each subject is brought to life with words and phrases that connect with teenagers motivational, relevant to their world, and tied to the core themes of their studies.
This design approach repositions revision as something cool, accessible, and achievable. By blending eye-catching design with empowering messaging, the new look transforms the guides into tools teens actually want to pick up, making exam prep feel less daunting and more dynamic.
ROLE
- Creative concepts
- Art direction
- Visual design